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CBS Outernet, Rachael Ray partner for DOOH grocery spots

December 1, 2008

MediaWeek: Tapping the growing segment of digital out-of-home media, the TV personality's cooking magazine, Everyday with Rachael Ray, is giving airtime on digital signage networks in supermarkets to print advertisers like Tylenol and Eggo who make a minimum page commitment. A representative for CBS Outernet, which is selling the inventory, confirmed that while other media outlets have created content that has run on the network, this deal marks the first time a magazine has done so.

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