News

CAYIN provides corporate communication digital signage for Balfour Beatty Plant & Fleet Services

November 5, 2009

Balfour Beatty Plant & Fleet Services, a provider of crane services, accommodation and site services, trackside plants and equipment in the United Kingdom, was looking for a way to more effectively reach its employees with corporate messages. The main requirement was a need to communicate the company's metrics, such as its operational figures and daily business-performance measurements, in a clear, accurate and timely way across multiple offices and sites.

The SMP-WEB3 and PRO3 display the company's metrics and "balanced scorecard" information across the site. The balanced scorecard is a system which allows the organization to measure how far along it is on its journey toward achieving its.

The system also has been used to raise morale and engender a strong team spirit. For example, at Christmas, photos from the Christmas party were displayed and lunch menus were shown, as was a Christmas speech from managing director Steve Farmer. The event went off so well that the marketing team is planning to create a regular TV slot with schedules of what will be shown throughout the week.