News

BroadSign to power Italy's PromoTV network

July 30, 2008

FOLIGNO, Italy — BroadSign International Inc., a provider of software-as-a-service (SaaS) solutions for managing digital signage networks, and PromoTV Italia, a digital signage operator in Italy, have started deployment of the PromoTV network, targeting customers at hospitality, wellness, government and entertainment facilities.

The deployment follows a successful pilot of 500 screens in various venues that showed positive results in ad awareness, recall and sales lift. Most ads are placed by businesses seeking to reach local residents who frequent restaurants, gyms, hospitals, medical offices, government institutions and other public places.

Large LCD screens are being installed in prime locations across Italy to reach 2,600 venues by the end of 2008, 6,500 venues in 2009, and 10,400 locations by 2010. The programming features local and financial news customized for each venue, combined with infotainment and advertising. The Tuscany, Sardinia and Umbria segments of PromoTV usually test various programming and advertising formats before they are expanded to the whole network.