News

BroadSign to power huge SkyNet screen at Democratic convention

August 19, 2008

MINNETONKA, Minn. — BroadSign International, a provider of software as a service (SaaS) for managing digital out-of-home networks, and Advance Display Technologies Inc. (ADTIMedia), a manufacturer of display technologies, are deploying the giant SkyNet LED sign to inform the delegates of the 45th Democratic National Convention that will take place in Denver, Colo. on August 25-28.

According to ADTIMedia, SkyNet screens are a "bigger, lighter, and brighter" alternative to traditional LED displays. The SkyNet scalable mesh display was launched into production in February of this year at ADTI's facilities in Temecula, Calif. The installation at the Denver Convention Center is the first commercial showcase of SkyNet.

Using ADTIMedia's patented transparent mesh technology, SkyNet is flexible enough to wrap around the corners of a building and large enough to dress twenty stories or more. The screens are bright enough to be clearly viewed in full sunlight and can withstand severe weather conditions. SkyNet's light-weight design efficiently distributes the load to avoid the structural engineering required in installation of a conventional fixed-frame display. The mesh can easily enwrap an entire high-rise building, creating spectacular graphics and video effects.

The 44-by-31 foot SkyNet screen is being mounted above the entrance to the Colorado Convention Center and will feature closed-captioned news, announcements and directions for the DNC delegates. The project is supported by advertising that will occupy a portion of the airtime.

The programming will feature a complex 60-minute loop with various types of content. It will also feature capacity to interrupt scheduled playback for live updates or urgent announcements. BroadSign's SaaS is used to plan, schedule and execute the programming and produce affidavits for advertisers.