DOOH Advertising
Broadsign teams with Numbat in European EV charging network
March 29, 2023
Broadsign has partnered with Numbat, an energy-focused cleantech startup, to provide DOOH solutions as it expands its European EV charging network, according to a press release.
Numbat started its EV charging station fleet with installations in supermarket parking lots in Germany in January 2023, with a total of 20 stations in operation currently. The company plans to install 600 more stations in Germany by year's end and to have 1,200 stations in operation across Europe by the end of 2024. The high-powered chargers are designed to charge a vehicle in an estimated 15-20 minutes with up to 300KW of power available, and units include the ability to store solar energy.
"EV charging is an incredibly exciting new space, and our goal is to establish it as a new DOOH sector in Europe," Martin Schall, co-founder and managing director at Numbat GmbH, said in the release. "We couldn't think of a better partner than Broadsign to embark on this journey with. Broadsign is a proven leader in both the programmatic and EV advertising technology spaces with a significant global footprint. We're thrilled to have found such a powerful technology partner to support our mission and have been impressed by Broadsign's continuing support."
"Numbat is revolutionizing the EV charging space in Europe, just as retailers, advertisers and business owners are beginning to uncover the possibilities of the convergence of mobility, sustainability and DOOH," Frank Vallenga, VP of SaaS sales at Broadsign, said in the release. "They're driving new growth for this emerging DOOH medium, solving common infrastructure bottlenecks with sustainable, high-power EV charging stations featuring dynamic displays that are easy to deploy and maintain. We're honored that they've chosen the Broadsign platform to launch and scale their network and look forward to helping them expand the available programmatic EV charging station inventory in and around Germany."
Related: How Broadsign, Numbat EV charging ad partnership illustrates ESG trends.
All images courtesy of Numbat GmbH / Ilenia De Vito.
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