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BroadSign releases platform for BroadSign Reach users

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July 19, 2022

Broadsign, an out-of-home advertising platform, has released Broadsign Reach Header Bidder, a solution for Broadsign Reach users that enables media owners to consolidate and manage programmatic bids from multiple third-party supply-side-platforms, according to a company press release.

The solution enables a one-to-many approach that allows media owners to simplify ad operations, maximize yield value and increase fill rates regardless of the SSP handling the transaction.

As part of a closed beta program, several OOH media owners spanning North America, Europe and Australia have begun to leverage Broadsign Reach Header Bidder to streamline programmatic transactions, including Australian DOOH operator QMS.

"The Broadsign Reach Header Bidder is a big step in the right direction. pDOOH continues to be an enhancer to OOH and with its ongoing growth and demand from existing and new spenders in the category, this solution helps our business continue to focus on delivering client campaigns with precision, context and impact," David Sutherland, QMS general manager of programmatic, said in the release.