DOOH Advertising

Broadsign, Pattison team up in Canadian DOOH advertising

Broadsign, an OOH technology provider, has partnered with Pattison Outdoor Advertising, a Canada-based OOH media owner, which has adopted the Broadsign OOH technology stack.

Image: Adobe Stock

April 29, 2024

Broadsign, an OOH technology provider, partnered with Pattison Outdoor Advertising, a Canada-based OOH media owner, which has adopted the Broadsign OOH technology stack, according to a press release.

The software rollout began in early March and has powered OOH campaigns for Pattison clients including Holt Renfrew, Lotto Quebec, McDonald's, and Tim Hortons.

"In evaluating our options, the Broadsign tech stack quickly emerged as the best fit, especially for our ad-serving needs," Jessica Littlejohn, director of digital innovation at Pattison, said in the release. "It lets us maximize yield and revenue potential while ensuring pDOOH campaigns can be seamlessly executed based on client goals, with little to no manual intervention... Our digital product offering has never been more robust than with Broadsign at its core, and our team has more time to do what we do best – understand and help our clients achieve their objectives."

"Pattison is an industry trailblazer with a reputation for always being one step ahead of the curve. It was one of the first media owners to offer full-scale programmatic DOOH and advanced audience-based targeting options," Maarten Dollevoet, chief revenue officer at Broadsign, said in the release. "Pattison's commitment to evolving its digital toolset to prepare for the next wave of OOH is inspiring, and we're excited to partner with them to help them reach their goals."