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BroadSign integrates with AccuWeather.com for digital out-of-home networks
August 5, 2008
STATE COLLEGE, Pa. —BroadSign International Inc., a provider of software-as-a-service (SaaS) solutions for managing digital signage networks, and AccuWeather.com have partnered to offer real-time data feeds to viewers of BroadSign-enabled screens in early 2009.
The integration allows any of over 150 digital signage networks running on BroadSign's platform to display a wide variety of news on their screens. The modules feature AccuWeather.com's weather forecasts for more than 2.7 million locations worldwide, as well as entertaining AccuWeather.com broadcast personalities, animated Doppler radars, weather icons and unique weather indices. The high-resolution graphics and videos are available in various customizable formats and multiple delivery methods to accommodate all major display types, and are fully licensed for digital signage applications.
In addition to weather feeds, digital signage operators can now subscribe to AccuWeather.com business, sports and international news, as well as health, science and technology and entertainment modules. All data can be customized by the zip code of every screen location. Optional settings allow for the programming to be interrupted by a severe weather warning or other emergency announcements.
"Our integration with AccuWeather.com makes a high quality, plug-and-play content source accessible to all of our client networks, thus giving them more options to create programs that are relevant to viewers," said Rick Engels, chief executive of BroadSign International. "I anticipate that AccuWeather.com's feeds will be widely used across all vertical markets we are serving: from grocery stores to gas stations, waiting rooms to plazas, taxicabs, subways, airports, buses, universities and corporate lobbies."
To obtain the data sets, networks can choose between subscribing to existing AccuWeather.com modules or ordering a customized package. The AccuWeather.com feeds can also be used as triggers to display different ads depending on local weather conditions.
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