BroadSign integrates ds software with rVue's demand-side ad platform

Digital signage software provider BroadSign International Inc. announced today the Open API integration of its software with rVue Inc.'s demand-side platform for planning and buying digital out-of-home (DOOH) media.

The release says that BroadSign had carried out the initial phase of integration with rVue last year, becoming the first digital signage software company to do so. This stage of integration has coincided with the launch of the new version of rVue's web interface earlier this year.

To date, 21 of the DOOH networks running on BroadSign have opted in to be part of rVue's inventory, the company says.

Broadsign-powered networks can now be visible to the advertisers and agencies that use

rVue to find DOOH ad inventory that meets their demographic and geographic criteria. Once the required inventory is discovered, media buyers can proceed to booking their campaigns. They can negotiate the rates, create insertion orders and follow the campaign's progress through the same interface.

The rVue Media Planner simplifies the usually cumbersome process of creating DOOH media plans by allowing media buyers to quickly find the required screen locations within different networks and consolidate them into a single buy, according to the release.

"Our integration with rVue is a precursor of the future industry-wide automation of cross-network DOOH campaigns. The irony today is that while our medium employs cutting-edge technology, when it comes to aggregating cross-network buys - the coordination is for the most part manual," BroadSign president and chief strategy officer Brian Dusho said in the release. "Together, rVue and BroadSign resolve that challenge and bring DOOH inventory to the media-buyer's table in an easy-to-buy, transparent and accountable way."