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BroadSign conducts a proof of play audit using Arbitron technology
January 13, 2008
MINNETONKA, Minn. —BroadSign International Inc., a provider of hosted software for managing digital signage networks, has announced that Arbitron Inc. has launched a series of tests aimed at enabling third-party audits of BroadSign's proof of play reports, using Arbitron's PPM technology.
The goal of the first test, conducted in December 2007, was to verify whether the PPM devices could accurately detect Arbitron's inaudible code embedded in the loop of media files played on screens in a real store environment. The test was carried out in two convenience stores in Vermont. Both stores are part of the digital signage network operated by Digital Promo Network with the help of BroadSign's hosted software solution BroadSign Suite.
According to Arbitron, the PPMs accurately detected the embedded code and the PPM's times of code detection precisely matched the media file play times as shown in the BroadSign proof of play reports. This high level of matching indicates that the programming loop and all its components played as scheduled during the test period.
"This is the first step in what we foresee as a major breakthrough in resolving the difficult issue of accountability of out-of-home video advertising," said Brian Dusho, chief strategy officer for BroadSign International. "Third-party audits of proof play reports will eliminate a lot of questions from advertisers and will help justify the billing and facilitate make goods. Audited proof of play reports will also add validity to impression counts and sales conversion numbers in retail."
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