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Broadsign and Zoom Media partner for nightclub digital signage
January 22, 2008
MINNETONKA, Minn. — BroadSign International Inc., a provider of hosted software for managing digital signage networks, and Zoom Media & Marketing, a targeted out-of-home media provider, has announced that BroadSign's software-as-a-service (SaaS) solution BroadSign Suite will be used to operate and grow Zoom's networks of digital screens. Zoom Media's digital signage network includes displays in high-traffic areas in bars and restaurants in the top 10 markets nationwide.
"We chose BroadSign because of the flexibility and modularity of their software, their charting system, and the ability to do things like customize loop content, schedules and play features," said Dennis Roche, president of Zoom Media & Marketing. "Advertisers are becoming increasingly receptive to digital signage and we look forward to giving them the flexibility and reach that BroadSign's platform offers."
The BroadSign Suite allows networks to schedule and ensure content playback on each screen, monitor network and campaign performance and produce proof-of-play reports for advertisers. The enterprise-scale software also allows users to manage media space inventory, view avails, as well as target campaigns by demographic and geographic criteria from one central location.
"Zoom's broad national scope requires technology that allows them to tailor their content by region or time while remaining cost-effective to manage regardless of how large the network gets," said Rick Engels, president and CEO of BroadSign. "BroadSign Suite was designed with a focus on flexibility and growth, which suits Zoom's major expansion plans. Zoom's ad sales team also appreciated the fact that we can provide auditable metrics comparable to traditional media and Internet."
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