DOOH Advertising

Broadsign acquires Netherlands-based OutMoove

Broadsign, a DOOH advertising solution provider, has acquired Netherlands-based OutMoove in a deal which includes OutMoove’s business and DOOH demand-side platform (DSP) technology.

Image: Broadsign

May 17, 2024

Broadsign, a DOOH advertising solution provider, has acquired Netherlands-based OutMoove in an agreement that includes OutMoove's business and DOOH demand-side platform technology, according to a press release.

Terms of the transaction were not disclosed.

"OutMoove was an early leader in the programmatic OOH space and has been a Broadsign collaborator and trusted partner for almost seven years," Burr Smith, president and CEO at Broadsign, said in the release. "We are thrilled to welcome the entire team to Broadsign and look forward to working with OutMoove to further build a more open and automated OOH ecosystem for media owners and advertisers."

"Our partnership spans years of deep customer connections and strategy discussions, and this transaction with Broadsign will help us take OutMoove to the next level," Mendel Looije, co-founder and CEO at OutMoove, said in the release. "We're excited to combine our technology and talents to deliver on the promise of growth through automation for our industry."