Hardware
BrightSign launches AI toolkits, Series 6 digital signage media players
June 16, 2025
BrightSign has launched new AI toolkits and new Series 6 digital signage media players.
These new capabilities and products empower retailers to engage audiences with more personalized and dynamic digital signage content, according to a press release.
Customers using brightAuthor connected can now use AI to detect activity in front of displays, capturing user interest in real time. With this information, they can make strategic decisions on what type of content to deliver to audiences.
The new XD6 and HD6 digital media players and the XS6 system-on-a-chip technology deliver eye-catching 4K 60Hz video with vibrant 10-bit HDR support.
"From real-time content that responds to changing weather and traffic patterns to tailor-made visuals that engage audiences on the spot, AI has tremendous potential to transform the way organizations engage with their audiences," Steve Durkee, CEO of BrightSign, said in the release. "Accessible across a range of players, our AI offerings respond to customers' need for a solution that takes their customer experience to the next level."
An integrated Neural Processing Unit enables BrightSign players to run powerful AI applications without compromising on performance.
The three new Series 6 solutions represent purposeful and incremental capability upgrades over their predecessors delivering 4K 60Hz video with 10-bit HDR support.
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BrightSign
BrightSign is the global market leader in digital signage media players, offering the most reliable, secure and sophisticated solid-state media players on the market today.
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