News
BrightSign helps show off high-tech underwear
September 9, 2010
BrightSign reports that its digital players are at the heart of new interactive info towers developed for sportswear manufacturers ODLO to showcase a new range of high-technology cycling undergarments.
Customers can explore product features and options via a combination of audio-visual presentations, touch screen interactivity and barcode scan abilities in kiosks designed and implemented by AV integrators Imaculix.
A prototype kiosk helped launch the ODLO cycling product line at the European OutDoor Fair in July in Friedrichshafen, Germany. It will be a focus of attention on BrightSign's stand (booth #DS19) at IBC 2010, which runs Sept. 10-14 in the Amsterdam RAI Convention Centre in the Netherlands.
ODLO's key goal in commissioning the kiosk design was to support the launch with a new approach to educating customers. The company wanted to bring value to the product line, highlight it in a special way and especially showcase the technology behind new padding technology built into their cycle clothing.
As well as providing a visual display, the kiosk also features built-in shelves, allowing padding options to be showcased. The presentation supports 24 cycling underwear products; each with between five and nine hot spots of detailed information and all available in three languages: German, French and English.
The kiosk also features barcode scanner interactivity, with specially-designed price tags affixed to every product that invite customers to scan the barcode to learn more about the piece of clothing. When scanned at a kiosk, the display shows the key facts and benefits of that particular item and invites customers to interact further by touching "hot spots" on the image, which then displays further information about each piece of technology and the features ODLO has built into it.
A 23-inch touch display is integrated into the kiosk design. Through this, customers can browse the entire line of cycling wear using quick filters based on gender and categories. In addition, a Padding Finder application walks users through a series of questions in order to recommend the best padding and products for the individual usage.
The kiosk display can be powered on and off via an RS232 connection; and also through a remote control operated by store managers. Power control is implemented through built-in BrightAuthor software, which ensures that the display is the only item turned on/off. Meanwhile, the BrightSign unit remains powered-up, allowing it to receive remote content updates and enabling support where necessary via BrightSign Networking.
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