News
BrightSign brings digital signage-SMS text interactivity to Paris nightclub
October 14, 2009
BrightSign digital sign controllers have been installed in the VIP Room Theater, one of the most famous nightclubs in Paris. The installation features coffee tables with 32-inch screens set horizontally into the table top. Video clips and playlists are updated remotely over the Internet using BrightSign Network Manager, and users can send messages in real time to each table using standard SMS text messaging.
One of France's leading digital agencies — L'île des Médias — was commissioned by a major champagne company to design the six video tables, adapted to the nightclub's environment. The goal was to reinforce the champagne's exclusive image by showing advertising clips, video from its elite nightclub events and presentations of its VIP suites in Cannes, St. Tropez and Paris. To add a further personal touch, the client wanted to show welcome messages alongside the main video zone.
The resulting implementation of the six table displays consists of a dual-zone display, in which video takes up most of the table area, while text content is displayed above it. This zone display was easily achieved with the help of BrightSign Network Manager's presentation wizard, which allows users to customize their display into zones and create and run a separate playlist for each zone. In this case a video- and image-looping playlist was created for one zone and an RSS ticker feed provides the text playlist content for the other zone.
BrightSign's advanced video decoding engines and scaling hardware provided the superior 1080i HD video quality required and, since BrightSign supports industry-standard video and image formats, L'île des Médias was able to use its existing, proven, content-development practices to create the MPEG-2 and JPEG images on display.
Unique networking application
Each of the six interactive video tables is managed remotely via an Internet connection to update content. Video content is updated around once a month over the Internet and delivered in high-definition 1080i format. Text messages are delivered to the table screens via an Internet gateway and displayed in an RSS feed zone defined by BrightSign's configuration. BrightSign Network Manager simplifies the task of automated updates and L'île des Médias created a special application to make the SMS text messages display on the BrightSign units.
According to L'île des Médias managing director Jérôme Hérard:
"The BrightSign players are easy to install, and we really liked BrightSign Network Manager for remote updates through the Internet. It is a user-friendly application that offers a bunch of options to manage the content remotely and enhance the efficiency of the system. Such technology could be very interesting for a lot of applications. The ability to send text messages through a mobile phone and to display them using a BrightSign offers a really cool, simple and smart way to update text content. It can bring interactivity to all kinds of digital signage installations."
Related Media
Subscribe
Get the latest news and resources from Digital Signage Today.
