Retail

Brand response agency joins global marketing network

Photo: iStock

October 11, 2021

Brand response agency Media Culture has joined the Magnet Global Network, partnering with more than 40 agencies with $300 million in revenue from offices in U.S. and international markets such as Hong Kong, London, Melbourne, Moscow, Copenhagen, Buenos Aires, Seoul, and Tokyo, according to a company press release.

"For more than 25 years, our agency has been at the forefront of change in the direct response industry," Christena Garduno, Media Culture's CEO, said in the release. "As technology and media consumption has evolved, so have we — growing from a singularly focused direct response agency to the global, multi-channel brand response agency we are today. Becoming part of the Magnet Global family was a no-brainer. We are confident that our partnership will enable us to better serve our clients and allow us to share our expertise with like-minded agencies on a global scale."

As a Magnet member, Media Culture gains a global network of CEOs and principals, resources, and the opportunity to work with various clients across markets, languages, and cultures. Media Culture will collaborate with Magnet by sharing trends that impact the direct response industry as well as insight on what continues to drive the agency's success.

"We are beyond delighted to welcome Christena and Media Culture into our Magnet family of innovators, business owners, and creative thought partners," Melissa Lentz, Magnet Global's CEO, said in the release. "The collective instincts, generosity, and smarts of our agency principals is the lifeblood of the network. Christena and Media Culture possess that wonderful combination of traits in abundance."

Media Culture underwent rebranding efforts earlier this year.

"We couldn't be more excited about this next chapter in our company's history and would like to thank our current and former employees, clients, and partners for their support," Garduno said. "Throughout our history, we've prided ourselves on upholding our values of trust, transparency, and tenacity, and with Magnet by our side, we'll continue to build on that foundation."

Magnet's independent marketing and communications agencies work with more than 800 consumers, retail, business-to-business and industrial clients worldwide. Media Culture is a global, multi-platform brand response agency that delivers omnichannel media campaigns to generate qualified leads and drive sales.