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Bomb-proof digital signage to help clean London
October 12, 2008
Financial Times: A London start-up has clinched a deal to put 100 pairs of video screens broadcasting an "outdoor financial channel" onto the streets of Central London. The screens will be housed on the sides of bomb-proof recycling units for newspapers, cans and bottles, located near large employers, busy junctions and Tube stations. Media Metrica has agreed to a 15-year contract with the City of London Corporation to deploy the units free of charge in return for the right to operate the on-street information channel, which will be called Renew.
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