BLOG: Wal-Mart invests heavily in second-gen digital-signage network

July 20, 2008

Digital Out of Home: Wal-Mart is now investing heavily in Generation 2.0 of Wal-Mart TV. The timetable for rollout of the Gen 2.0 Wal-Mart Smart Network has not been announced, but more information is expected to come out after a three-hour closed session in November at the ISMI's In-Store Marketing Expo.