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Blis partners with VIOOH in UK, plans expansion

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October 26, 2022

Blis has entered a partnership with VIOOH, according to a press release, with both companies based in the U.K. and the deal includes rights to the JCDecaux digital transport, billboard and street furniture inventory.

Blis, a DOOH firm, operates the Audience Explorer platform, a DOOH planning and buying platform designed not to rely on personal data, instead leveraging anonymized data. VIOOH, a DOOH supply side platform, has activated its partnership with Blis in the U.K. this week, with plans for future expansion in Europe, the U.S. and Australia.

"We are excited to partner with VIOOH to bring premium DOOH inventory to the UK," Amy Fox, VP of product at Blis, said in the release. "By combining Blis' precise location data and rich third-party audience data with VIOOH's quality DOOH inventory, our clients can now also reach the most relevant out-of-home audiences. Bringing digital out-of-home inventory to our platform is a key milestone, as it marks the next step in Blis becoming a true brand campaign partner for our clients by delivering a fully omnichannel offering. Clients can now create more cohesive omnichannel campaigns, all through Blis' proprietary planning platform, Audience Explorer, and then activate them with Blis too."