December 21, 2018
Billups, an OOH advertising company, has selected Nicholas Wotten to serve as senior vice president of marketing. Wotten will help launch Billup's technology platform, which will allow brands to deliver better OOH campaigns with more advanced measurement, attribution and location-based audience insights, according to a press release.
Prior to joining Billup, Wotten served as vice president of marketing at Invo Coconut Water and a venture partner at Propeller Venture Capital.
"OOH is ripe for disruption and Billups is leading the charge in transforming the space," Wooten said in the release. "I couldn't be more excited to help Billups continue to innovate the OOH experience — from audience intelligence and smart planning to stronger measurement and attribution. It's a pivotal moment for the company and I'm thrilled to be a part of it."