News

Billups inks acquisition of MacDonald Media

March 19, 2020

Billups, an OOH advertising technology company, has acquired OOH solutions provider MacDonald Media. With this acquisition, 20 MacDonald Media employees will join the Billups team, according to a press release.

"Our intent is to create the media investment scale of the holding company specialists, while providing the strategic thinking and analysis of a comms planning agency backed by world-class software and data solutions," David Krupp, CEO, Americas, Billups, said in the release. "Today's announcement moves us closer to our goal, and I am eager to partner with Andrea and her team to bring a deeper understanding of how media investments can deliver the greatest outcomes for our clients."