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BI Norwegian School of Management communicates through digital signage

August 17, 2009

The BI Norwegian School of Management, one of Europe's largest business schools, has launched a Scala-powered digital signage network throughout all five of its campuses. The network was launched with help from YIT Building Systems, a Scala Certified Partner based in Oslo.
The network is made up of 38 screens and narrowcasts news and information to students, staff and visiting campus groups. 25 of the screens are located on the Oslo campus. Of those, seven are under complete control of student organizations. Screens are places in the following on-campus areas:

• Entrance areas: Messages welcoming visitors to BI and showing daily information

• High-traffic areas: Where students and crowds tend to gather, the network displays national and global news, financial information, weather, BI-specific news, exam information, and notices about special lectures, job vacancies, activities and important IT information.

• Library: Screens inform visitors of operating hours, new materials and information about training classes.

• IT Department: Screens at the Helpdesk alert viewers about training classes.

• Student Administration: Select screens display important student information, including details about exams, deadlines and office hours.

"We are really satisfied with Scala Content Manager's ability to handle different types of content like pictures, messages and videos," said Stein-Oddvar Evensen, communication consultant at BI. "Now that we've used Scala for a while, we feel our experience within digital communications has grown tremendously. We are currently looking into new ways to automate the content, which will allow us more time to produce better information campaigns with clearer messages and dynamic effects."

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