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Believe it or Not! BrightSign digital signage deployed in Ripley's museums
August 31, 2010
BrightSign announced today that a total of 72 BrightSign solid-state digital media controllers are being used by Ripley Entertainment Inc. to deliver exhibit displays in six of its Ripley's Believe It or Not! museums.
The museums include the recently reopened San Francisco Ripley's Believe It or Not! Odditorium, where 25 new BrightSign digital media controllers were added as part of a $5 million renovation. BrightSign HD210 and HD410 players deliver looping HD video displays, while HD810s provide playback for interactive displays.
"Reliability and playback of the highest quality were key factors in selecting BrightSign, but we also needed a solution that was easy to install and easy to use," said Louis Aguila, IT analyst at Ripley Entertainment. "The BrightSign controllers are compact, plug-and-play devices that can be quickly and conveniently hidden directly behind the displays."
For a Magic Genie exhibit, Ripley's employs a capacitive touch technology connected to BrightSign's GPIO port. With this capability, visitors can rub one of three genie lamps to trigger different video playback and hope that their wish comes true. In another exhibit, a model of the Challenger space shuttle made from 600,000 matchsticks uses BrightSign HD810 units with GPIO button touch points to trigger video playback describing different aspects of its creation.
In addition to the BrightSign-driven synchronized video walls in the San Francisco Ripley's Believe It or Not!'s entrance, there are new video and image-zoned displays explaining the unique features about exhibits throughout the museum. Other exhibits include a moving sightseeing train exhibit that uses BrightSign's synchronization capabilities to make visitors feel as though they're riding the train and looking through the windows to see the passing landscape.
Other Ripley locations where BrightSign players have been installed to deliver multiscreened video walls and interactive exhibits include the Gatlinburg, Tenn., Ripley's Believe It or Not! and Ripley's Aquarium of the Smokies, where a total of 29 BrightSign solid-state displays have been deployed. Ripley museums in El Paso, Texas; Ocean City, Md.; Myrtle Beach, S.C.; and Surfers Paradise, Australia have also been enhanced with BrightSign controllers, and another 25 BrightSign players are scheduled for the Hollywood, Calif., Ripley's Believe It or Not! Museum later this year.
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