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Belgian DOOH pharma network booked up
September 12, 2010
Ooh-tv.com reportsthat Belgium's Familia Pharma TV network, deployed in 100 Belgian pharmacies, is booked up until August of next year.
"The network fill-rate is now 119 percent" said Jean-Charles Figoni, CEO of iDklic, the agency which sells space on the network. "Demand was so strong that we had to increase the limit of 10 ads per month that we had fixed for ourselves. We are now at an average of 12 ads per month."
Familia is expecting ad revenues of around €400,000, according to the report.
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