News

Ayuda partners with Blip to drive incremental revenue to DOOH

November 2, 2018

Ayuda Media Systems is partnering with Blip, a marketplace for digital billboards, to integrate Ayuda's DOOH tools with Blip's marketplace, according to a press release.

Advertisers can use Ayuda's tools to gain access to a variety of markets and customers with this integration, and any user of Ayuda's CMS and player can configure their software to work with Blip. Customers can access Ayuda's OOH inventory management and business operations platform as well.

"I know many media owners who have benefited greatly from Blip; and I am proud to say that, through Ayuda, I am now able to seamlessly allocate and sell any unsold inventory in the Blip marketplace as well," Christine Rutchik, sales director, Jones Outdoor's, said in the release. "We are now bringing in new revenue from small businesses whose budgets don’t allow for a traditional buy, but who can benefit from reaching their audience at specific times and places within their budgets. The best part is how it all gets seamlessly scheduled to Jones' boards through the integration with Blip."