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Axes.ai, Hivestack team up to offer expanded fintech services

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July 20, 2022

Axes.ai, a fintech and cashless solutions provider, has entered a strategic partnership with Hivestack, a programmatic digital out of home ad tech company to bring more services to clients, according to a company press release.

"We are very excited about the value-add to our clients," Earle G. Hall, president and CEO of Axes.ai, said in the release. "Hivestack has built a cutting-edge supply side platform that offers tremendous real-time value, content, data and statistics. The Hivestack content rich platform will definitely be a tremendous added value to our clients and their customer journeys."

The partnership will enable Axes to connect the Hivestack supply side platform to the Axes omnichannel demand side platform to broadcast programmatic DOOH cross-channel media campaigns to the more than 25,000 Axes DOOH screens as well as push content to the mobile applications in the Axes App Store.

"Axes is a global technology leader in the land-based casino segment," Bruno Guerrero, COO of Hivestack, said in the release. "Their cloud-based platform offers many revenue generating opportunities, and we are excited to penetrate this new market segment with Axes."