Content

Axes introduces cloud-based management system

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April 19, 2022

Axes.ai has completed the acquisition of a cloud-based media management platform, which will be branded as Axes.tv, according to a company press release.

This platform will replace the current media screens Axes has deployed globally and connect them to a cloud-based system for media, automated ad placement and information management.

Users will be able to build, schedule, manage and track interaction with patrons as well as broadcast general publicity, client information and offers to their patrons. Axes.tv will be integrated with the Axes Fintech strategy and will include a frictionless experience between its mobile app (Butler), cashless media screens and kiosk screens with a personalized media experience for each patron.

"This is a quantum leap for Axes interactive strategy to ensure our clients can directly engage with their patrons," Earle G. Hall, president and CEO of Axes.ai, said in the release. "This acquisition will empower Axes clients to offer interactive publicity to tailor a patron's experience to receive, in real-time, communication, marketing and publicity relevant to each person. Moreover, this new product base will fuel the Axes anti-money laundering and responsible gaming surveillance system and further advance the artificial intelligence base for detection and awareness."

Axes has offices in seven countries and clients in more than 40 countries.