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Audio visual reps BP Marketing, Visitec join forces

Photo: iStock

March 1, 2022

BP Marketing, an audio-visual manufacturers representative in the midwestern United States, will join forces with Visitec, another AV marketer, to expand services, according to a company press release.

"In a time where many AV companies are pulling back, BP is forging ahead to build a bigger network for our integration partners to leverage," Steve Garber, president of BP Marketing, said in the release. "This partnership will grow our business, and increase sales predictably, but more importantly, it will combine two incredible sales teams, and we'll be able to play offense more effectively with pooled resources, and a line card that will be unmatched."

Both companies cover 13 states, including Illinois, Indiana, Iowa, Kansas, Kentucky, Michigan, Minnesota, Missouri, Nebraska, North Dakota, Ohio, South Dakota, and Wisconsin. Additionally, BP Marketing supports select lines in Colorado, New Mexico, Utah, and Wyoming. The merger became effective on March 1.

"From an organizational standpoint, Visitec will continue to be a brand. Their reputation is stellar, and we do not want to impede that progress, but rather blend our forces to create a team of reps with better territory coverage in the right places to better serve our partners," Dave Olson, VP of BP Marketing, said in the release. "The mix of experience and company cultures are also very similar, so we feel that this blend of industry experience and customer service minded teams will be an added resource to meet the demands of the industry."