October 1, 2020
Atmosphere, a streaming service for businesses and provider of CHIVE TV, has signed a content distribution agreement with First Media's So Yummy channel. With this partnership, So Yummy will deliver original food programming to Atmosphere's platform, according to a press release.
So Yummy delivers a variety of content, such as food hacks, cake decorations, themed recipes and more.
"We're ecstatic to have So Yummy join the Atmosphere family, it's an incredible, mouth-watering addition to our lineup of premium channels," Leo Resig, co-founder and CEO of Atmosphere, said in the release. "Our customer base has been asking for a food channel and So Yummy delivers the perfect blend of tasty recipes and gorgeous footage perfect for Atmosphere's out-of-home audience."