DOOH Advertising
Aspex eyes DOOH reach in Vistar partnership
February 16, 2023
Aspex Eyewear, a Canada-based eyewear and sunwear provider operating in North and Central America, the Caribbean and Europe, has partnered with Vistar Media, a global programmatic digital out-of-home advertising technology firm, to promote its brand in North America with a 13-week omnichannel DOOH campaign promoting its TurboFlex technology, according to a press release.
"We are proud to partner with Vistar Media to execute our DOOH campaign right off the heels of our partnership with the 65th GRAMMY Awards and the GRAMMY Gift Lounge," Félix Sidès, VP at Aspex Eyewear Group, said in the release. "The proximity targeting and robust measurement capabilities of DOOH will allow us to effectively connect with our audience across North America, evaluate the impact of campaign performance and take our broader marketing strategy to the next level."
The TurboFlex technology includes what Aspex brands as the world's first 360-degree hinge, and the campaign will include English and French content along with static and video content across locations including retail, university, movie theaters, taxi/rideshare and more, using ad-targeting to boost ROI.
"Rolling out a strategic campaign across North America is always fun for our team, even more so when we are working with a brand, like TurboFlex, that shares our passion for fusing rich creative and innovative technology," Scott Mitchell, managing director for Canada at Vistar Media, said in the release.
