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Ask the Experts: How do I price ads for a mall network?
August 10, 2008
More deployers are looking at using ad-based digital signage, and malls are some of the most appropriate venues, given the variety of retailers and brands looking to catch shopper attention. We asked Brad Gleeson, vice president of Planar, if malls are worthwhile places to sell ads on a network and how to go about pricing those ads.
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