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Argentinean retail chain buys into Haivision CoolSign digital signage

September 23, 2013

Argentinean retail chain Musimundo has deployed Haivision's CoolSign digital signage solution to deliver dynamic content throughout its network of 200 stores, Haivision announced recently.

Specializing in home appliances, electronics, and entertainment products, Musimundo recently launched a multilayered, in-store marketing channel (M! Channel) with strategic advertising and production. The M! Channel fuses video, brand awareness, dynamic content and both in-store and collaborative promotions, the announcement said.

To control and distribute content throughout its network of stores, Musimundo partnered with Congress Sales, a local digital signage managed solutions provider. To manage and schedule dynamic content for Musimundo to 30 video walls, 700 commercial LCD displays, and 3,000 LCD TVs, Congress Sales leveraged the scalable and flexible architecture of Haivision's CoolSign, according to the announcement.

"With CoolSign, we were able to provide a powerful solution with straightforward management tools so we can easily administer Musimundo's digital signage," Congress Sales CEO Luis María Gonzalez Lentijo said in the announcement. "Additionally, the system's unique scheduling options allow us to work around Argentina's bandwidth challenges. We have established content delivery outside of peak usage times to avoid transmission issues."

CoolSign gives Congress Sales and Musimundo the ability to create and edit dynamic content efficiently and provides extensive flexibility in changing advertising and promotional content, Haivision said. This managed solution from Congress Sales gives Musimundo a more effective way to get timely, accurate and targeted product information and messaging to consumers, which has increased sales, bolstered brand loyalty and improved the overall in-store shopping experience.

"CoolSign was designed to streamline the entire process of planning, scheduling, distributing and monitoring media," JoAnne Gaudreau, vice president of marketing at Haivision said in the announcement. "Now, Musimundo can harmonize its marketing efforts at all retail locations, while tailoring advertising campaigns to specific store locations and consumers."

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