News
AmericanAirlines Arena unveils three-story high MiamiMediaMesh digital screen
May 28, 2009
MIAMI, Fla. — The AmericanAirlines Arena has unveiled the MiamiMediaMesh digital screen, a first-of-its-kind 3,400 square foot, energy-efficient digital media façade. AA Arena worked with Boston-based A2aMEDIA to create the Mediamesh display. Mediamesh is a high-grade architectural woven stainless steel mesh that is embedded with linear tubes filled with LED nodes that provide "pixels" for displaying high-resolution digital imagery.
Facing high-traffic Biscayne Boulevard, the digital media façade will be visible to 1.4 million visitors to AmericanAirlines Arena annually, as well as 3.8 million cruise passengers visiting the Port each year and 65,000 cars on Biscayne Boulevard daily.
MiamiMediaMesh provides a platform for official sponsors of the Miami HEAT and AmericanAirlines Arena to display uniquely visual campaigns. The first sponsors of the screen include American Airlines, Assist-Card Corporation, Bacardi, Doctors Hospital Center for Orthopedics and Sports Medicine, Miller Lite Concert Series, Miccosukee Resort & Gaming and Rothstein, Rosenfeldt Adler.
Features of MediaMesh:
• Combines architectural aesthetics with a powerful digital media platform • Up to 70 percent transparent views from within the building looking out are unobstructed • Uses just one-sixth the electricity of conventional LED boards; requires no external cooling, and provides passive solar gain • Very flexible and can secure to any shape building or structure, including glass and round buildings • Incredibly durable and can withstand extreme heat and cold and hurricane-force winds • Displays cinematic quality images in high pixel resolution; any content displayable on a computer screen can be displayed on a Mediamesh screen
In honor of the unveiling, the AmericanAirlines Arena has made the new MiamiMediaMesh interactive by opening it to the local community as a message board. Residents and visitors are invited to send messages and well wishes or answer the traditional "What are you doing?" via Twitter. Selected messages will be randomly displayed throughout the day. To participate, send Tweets to @MiamiMediaMesh or traditional emails toMiamiMediaMesh@heat.com.
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