Hardware

Almo Pro AV undergoes brand refresh, debuts new logo

Image provided by Almo Pro AV

June 4, 2025

Almo Pro AV, formerly Exertis Almo, will unveil a refreshed brand identity and a new logo at the InfoComm 2025 event this month.

Additionally, Almo Pro AV will spotlight its growing LinkLab Services portfolio; present multiple educational sessions led by Almo industry experts focused on AI, and technical AV basics and share its support for AVIXA's Brad Sousa Impact Fund, according to a press release. The fund provides financial support to people, programs and partner organizations around the world using

AV technology to transform communities and drive meaningful change.

"We took a research-driven approach by analyzing market trends and partner preferences. The rebrand streamlines our operations under Almo Corporation, leveraging the identity our partners already know and have trusted for 75 years," Dan Smith, executive vice president of Almo Pro AV, said in the release.

He emphasized the rebrand is a refinement — not a reorganization.

"We're also doubling down on what we do best — Pro AV. With continuous AV market share growth for over two years, and record highs in March and April 2025 according to IDC data, our new branding reinforces our service-first approach for integrators and manufacturers alike," Smith said in the release. "While the logo may be new, our leadership, team, and dedication to the AV industry remain the same — as strong as ever. At InfoComm, we're celebrating this evolution, strengthening relationships, and continuing to build the future of Pro AV together."