Hardware
Almo Pro AV revitalizes hospitality leadership team
November 25, 2025
Almo Pro AV, a North American Pro AV distributor, has revitalized its hospitality leadership team.
The goal is to accelerate growth, strengthen partnerships and deliver more opportunities to the hospitality industry, according to a press release.
The division is led by Karen Castaño, recently appointed vice president of hospitality, who brings more than a decade of leadership and experience to the role. Under her direction, the division is focused on expanding Almo's market presence and enhancing its end-to-end support for resellers, integrators, and hospitality customers nationwide.
"The introduction of our revitalized hospitality leadership team marks an exciting next chapter for Almo Pro AV," Dan Smith, executive vice president, Almo Pro AV, said in the press release. "This talented group brings deep expertise across hospitality, FF&E, and Pro AV, allowing us to help resellers expand their capabilities, deliver unforgettable guest experiences, and accelerate growth. From in-room entertainment to full property-wide solutions, Almo Pro AV is the go-to partner for success in hospitality across North America."
The team includes the following experts:
- Karen Castaño, vice president of hospitality: Previously serving as Director of Almo Pro AV's National Business Team, Castaño has a proven track record of strengthening partner relationships and developing high-performing teams. In her current role, Castaño is focused on expanding Almo's presence in the hospitality market through innovation, collaboration and a deep commitment to customer support.
- Gregory Kokorda, director of FF&E sales: Kokorda oversees Almo Pro AV's FF&E (Furniture, Fixtures & Equipment) sales strategy, leveraging years of experience in hospitality design and product integration. Known for his consultative approach and attention to detail, Kokorda helps partners deliver cohesive, functional and visually compelling environments that enhance the guest experience. He plays a key role in advancing Almo's position as a comprehensive solutions provider for hotels and resorts nationwide.
- Ashley Parrent, director of sales, hospitality: Parrent manages sales strategy and partner development within the Almo Hospitality Division. With a strong background in Pro AV and hospitality technology, Parrent is dedicated to helping resellers and integrators grow their business while delivering exceptional guest-focused outcomes. Her leadership ensures customers receive personalized, end-to-end support from planning through installation.
