News

Allure inks contract with MJR Digital Cinemas

October 18, 2016

Allure, a digital signage company owned by Christie Digital Systems USA, has teamed up with MJR Digital Cinemas to deploy its DOOH solution, the Christie Experiential Network. The network is designed to provide interactive and 3D content on digital posters and displays, according to a press release.

CEN is designed to offer a mixture of branded interactive content with mobile interactions to create a better customer experience. Allure chose to team up with MJR Digital Cinemas to increase CEN's footprint in Detroit to 19 theaters in the area. CEN can now serve 40 percent of all moviegoers in the city.

"I am looking forward to having CEN installed in my theater lobbies circuit-wide, including my newest theater in Warren, Michigan, scheduled to open in February 2017," Mike Mihalich, CEO and founder of MJR Digital Cinemas said in the release. "CEN is a great complement to MJR's current overall great theatre-going experience and will enhance this great experience by creating an experiential environment in the lobby with award-winning digital signage and data analytics."