Software

Alfi rolls out AI tablets to rideshares in Las Vegas, Austin

Photo: iStock

February 25, 2022

Alfi, an artificial intelligence SaaS advertising platform, will rollout its AI-enabled tablets to rideshare drivers in Austin and Las Vegas, according to a company press release.

Alfi has initiated the next phase of its digital tablet installations in rideshares after having deployed in 14 major U.S. cities, established a partnership with Vistar Media, a programmatic digital out of home company and expanded its DOOH offerings. Alfi has also launched an upgraded version of its driver portal to provide support and facilitate payment to rideshare drivers across 16 markets.

"Alfi's SaaS computer vision with machine learning technology goes well beyond geo-targeted ads by providing ride-sharing audiences real-time curated ads using contextual targeting powered by AI to get the right ads in front of the right people at the right time," Ron Spears, Alfi CRO, said in the release. "Such personalized experiences strengthen customer loyalty and relationships and help brands improve their ROI. With the next phase of our intelligent tablet deployment underway and the establishment of critical mass of digital tablets in our first 14 markets, brands can access our technology to optimize the performance of their campaigns and create compelling and dynamic customized content in real-time to our growing rideshare audience."

For brands and content providers, rideshares represent a fast-growing advertising marketplace that connects with a consumer on the go. Alfi can provide brands insights into audience data-driven experiences, audience matching, and analytics, according to the release.

"With the recent launch of our enhanced driver portal, the scaling of our presence in the rideshare market and growing interest from advertisers to utilize our platform, now is the right time to begin our next phase of deployment," Peter Bordes, Alfi interim CEO and board member, said in the release. "As more DOOH dollars transact programmatically in 2022, buyers and sellers will increasingly demand to understand — at the individual transaction level and for all transaction types — the end-to-end economics. Alfi answers this challenge with its computer vision AI machine learning technology that delivers audience matching and performance measurement capabilities, allowing advertisers to leverage data, measurement and precision in their DOOH advertising campaigns."