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AIM Sports Group taps Red Dot Digital Media for interactive jump system

Photo: Red Dot Digital Media

December 17, 2025

The AIM Sports Group has tapped Red Dot Digital Media to create an interactive system that captures verified player measurables and integrates them into AIM's AIM+ digital platform.

Red Dot Digital Media is a specialty integrator in the digital signage space. AIM+ leverages AI to provide advanced analytics, according to a press release.

The system made its debut at the SoCal Cup Showcase, AIM's Sports Group national boys volleyball tournaments, where athletes could measure their vertical jump, view live leaderboards and compare themselves to well-known professional athletes.

The challenge was to design a system that would elevate the tournament atmosphere while driving athlete engagement and showcasing AIM+ as an innovative, tech-forward platform to modernize a form of manual sports measurement, according to the release.

The AIM+ development timeline was tight and Red Dot had less than a month to design, build and test the system. There was also no existing blueprint for a comparable activation, meaning the team was essentially creating a new category of interactive measurement from scratch. Finally, the solution had to be cost-conscious, safe and robust enough to stand up to heavy use by athletes over the course of the event.

"With no existing blueprint for this type of digital-forward solution, Red Dot Digital Media embraced the challenge and delivered beyond our expectations," John Gallegos, founder and CEO of AIM Sports Group, said in the release. "This project redefined how we capture performance metrics for AIM+ and created an engaging experience for our athletes and attendees. The level of innovation and execution drove unprecedented engagement, and it's helping us think bigger about what's possible for the future of youth sports."