DOOH Advertising

AI Digital, Sightly partner in programmatic advertising solutions

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July 19, 2023

AI Digital, an artificial intelligence and software technology firm specializing in programmatic advertising solutions, has partnered with Sightly, a marketing and tech company, according to a press release.

The partnership aims to combine both firms' solutions in programmatic marketing, including AI Digital's AI technology and Sightly's Brand Mentality platform and Anticipation software.

"We are excited to form this partnership with Sightly and integrate our key strengths for the benefit of brands and marketers. AI Digital's expertise in extracting value through programmatic technology is invaluable to brands, who want to derive the most out of their advertising spend," Stephen Magli, CEO and founder at AI Digital, said in the release. "By partnering with Sightly, we are able to use the intelligence and insights from their platform to enhance our performance, and provide our brand customers with increased data management, precision audience targeting and greater effectiveness on digital channels such as CTV, video and display."