News

Adsemble launches self-serve DOOH platform

April 25, 2017

Adsemble has launched its Open Display platform, a self-serve tool for DOOH purchasing. Customers can use the platform to set their budgets and regions for their DOOH buys, according to a press release.

In order to use the platform, users can set a weekly amount for their budget and select a region where they would like their advertisement to be displayed. Users can then upload their creative, and the Open Display platform will push out the content to displays in the requested region. The platform can also run a Digital Billboard Performance Report to show where the advertisement appeared and to provide the number of total impressions.

"Today's launch reflects our strategic view that bringing scaled Digital Out of Home advertising solutions to the SMB market is essential in helping them drive the right outcomes," Matthew J. Olivieri, founder and CEO of Adsemble, said in the release. "By making high impact DOOH advertising accessible in a fully automated manner, we can help SMBs create authentic, compelling advertising that was previously unattainable."