News

AdSemble launches cross-platform digital billboard performance tool

August 7, 2017

AdSemble, a online DOOH marketplace, has launched a cross-platform digital billboard performance report. This report will allow advertisers to examine their DOOH marketing performance across all of its locations and vendors, according to a press release.

Clients can use the tool to examine how many unsold spots there were each week, per location. They can then use this data to run advertisements more times to create more impressions. The tool is also designed to give clients a fuller picture of the campaign by integrating data from every vendor.

"We're excited to share this new reporting platform with our customers and, more importantly, provide insight campaign effectiveness,” Matthew Olivieri, founder and CEO, AdSemble, said in the release. "Marketers can now align our report against Google Analytics, examine social media engagement they’ve received over the course of their campaign or layer mobile advertising location-data interactions, letting them know whether their digital billboard ad buys have helped move the needle on their business initiatives."