Software

Adomni to deliver digital art on Uber DOOH

September 15, 2020

Adomni has partnered with video and art platform, Niio, to deliver artwork to its Uber cartop DOOH network. Niio will curate the digital video artwork and all artists will be commissioned and paid for their art, according to a press release.

The art will be optimized for the individual screen size and resolution and will play between advertisements.

"We're bombarded by digital noise in the digital era, and our mission is to connect and inspire people through a more meaningful digital experience, specifically through moving-image art, while empowering the artists to reach the widest possible audience," Rob Anders, co-founder and CEO of Niio, said in the release. "Displaying artworks on outdoor screens, such as Uber's mobile cartop advertising is a great opportunity to inspire more people in an unexpected way."