May 14, 2018
Adomni, a digital signage software company, ran a special DOOH campaign offering for Mother's Day. Advertisers could display their ads on the Waterfall Times Square digital billboards for only $50 to allow residents to leave personal messages for their mothers, according to a press release. It normally costs $5,400 per day, $162,000 per month and $2 million per year to advertise on the displays.
"We're thrilled to offer this one-of-a-kind promotion to show everyone how Adomni makes digital advertising affordable and accessible," Jonathan Gudai, CEO of Adomni, said in the release. "To advertise on a Times Square digital billboard used to be a once-in-a-lifetime opportunity. On Mother's Day, we're giving everyone that opportunity."