DOOH Advertising
Adform DOOH campaigns drive buzz for AMC series premiere
November 11, 2025
Adform, a media buying platform, has released information on two programmatic digital-out-of-home campaigns for AMC series premieres of "Daryl Dixon" and Vodafone Germany.
The activations were powered by the new DOOH planning interface within Adform FLOW, which offers omnichannel integration through fast and convenient visual inventory discovery backed by rich insights, according to a press release.
With a limited timeframe to maximize publicity and attendance for the season 3 premiere of Daryl Dixon, AMC Networks International Southern Europe, and its agency Avante, turned to programmatic DOOH for the very first time.
To drive mass awareness, they used Adform's intuitive visual inventory map to pick 61 of the most relevant Clear Channel screens around Madrid's iconic Cine Callao.
Adform's solution exceeded targets by driving more than 158,000 opportunities-to-see in just two days.
Meanwhile, Vodafone Germany's SIMon mobile needed to stand out in a fiercely competitive telecommunications market.
Vodafone harnessed the DOOH map's advanced audience segments and mid-flight optimization capabilities to precisely target specific audiences.
"Our campaigns with AMC and SIMon show just how easy and powerful programmatic DOOH can be when you strip away the complexity. Our solution takes what used to be a fragmented and frustrating process and turns it into turnkey discovery, activation, and measurement. By combining speed and precision with this clear visual interface, Adform is helping to bring DOOH performance into the full media mix and deliver efficient, game-changing outcomes," Oliver Whitten, chief operating officer at Adform, said in the release.
"As our first programmatic DOOH campaign, we were amazed at the speed and simplicity with which we could bring TWD Daryl Dixon España to life in Madrid's streets. In just a few clicks, we effortlessly identified the most relevant screens and seamlessly extended this time-sensitive activation across the city. Adform has helped us unlock the showstopping power of DOOH for the premiere, and we can't wait to do more," Maurizio Vitale, head of marketing, distribution and brand strategy at AMC Networks International Southern Europe, said in the release.
