News

Adelphic expands DOOH inventory

December 12, 2018

Adelphic, a self-service platform for cross-channel programmatic advertising, has integrated digital-out-of-home inventory from Rubicon Project's private marketplace. Advertisers can access the DOOH inventory through one of Adelphic's DOOH partners, such as Clear Channel Outdoor, Captivate and Zoom, according to a press release.

The inventory includes digital billboard, shopping malls, elevators and other locations. Adelphic can measure foot traffic and the overall impact of DOOH locations, and help deliver retargeted mobile advertisements to users.

"DOOH foot traffic attribution provides insight into the effectiveness of DOOH media, truly tied to the customer journey. With insight on which ads resonate with consumers away from their homes and the ability to quickly communicate on their personal devices, marketers can find more creative ways to connect with their audiences," Jon Schulz, CEO of Viant, Adelphic's parent company, said in the release.