News

Adams Outdoor partners with Vistar Media for programmatic DOOH

December 23, 2019

Adams Outdoor Advertising, an OOH media supplier, has partnered with Vistar Media to integrate programmatic technology into AOA's nearly 300 digital billboards across the U.S. With this partnership, AOA' users will be able to access private marketplaces and open exchange deals, according to a press release.

"Programmatic represents an enormous opportunity in our industry, enabling us to expose new digital buyers to the impact and relevance of out-of-home media," Jim Balestino, director of national sales at Adams Outdoor Advertising, said in the release. "Vistar Media is the leader in the space, demonstrated by the volume of demand and quality technology. We're thrilled to offer our high-impact inventory to today’s data-driven buyers through programmatic transactions."