STRATEGIC PARTNERS
April 2, 2020
Advocates for Connected Experiences has formed an association for DOOH, retail and venue-based digital experiences. The free-to-join group will help provide guidelines for the DOOH industry in matters such as privacy, according to a press release.
One of the main motivating factors behind this organization is the need for education from the DOOH community on how it can improve communities and address key issues.
"Last fall during Digital Signage Week, Amy Avery, SVP of analytics, research and insights at Bank of America, pointed out that the DOOH industry is not educating consumers, the press and the government on the good that can come from our efforts as a united front. The context was in relation to tracking policies, but the point hit home — there are key issues that we will not solve if we don't come together on them," Laura Davis-Taylor, executive board member of the Digital Signage Federation, said in the release.
Due to the COVID-19 outbreak, the association's first task is to help support efforts to fight the virus, such as by pushing out messages encouraging people to follow stay-at-home orders.
"Whilst there are some fantastic campaigns supporting our frontline forces, there's little consistent messaging. This campaign is about awareness, it was created by amazing people, who have given their time on a pro bono based, that want to do something that can make a huge difference to the outcome of this pandemic," Fiona FitzGibbon, founder and managing partner, Diversiffi Media, said in the release. "DOOH is the most powerful vehicle to get it out there — if someone sees it, chances are they need to get back inside. I'm grateful for everyone that joined together to create it, and urge our industry to amplify it loudly."
To learn more about the virus' impact on digital signage, click here.
