Retail

Ace Hardware launches retail media network for brands

Photo: Timon - stock.adobe.com

August 21, 2025

Ace Hardware has launched "RedVest Media, The Helpful Network," a retail media network focused on giving brands the ability to better engage with shoppers across online channels.

The network opportunities include in-store signage, offsite programmatic advertising via display, video, CV and mobile channels, according to a press release.

"Ace has always been about helping our neighbors," Molly Hjelm, corporate vice president of retail media at Ace Hardware, said in the release. "With RedVest Media, we're now extending that helpfulness to our brand partners, giving them the tools and data to drive meaningful engagement and measurable results at both the national and local level."

Brand partners will have access to real-time performance dashboards to track onsite and offsite campaign impact and e-commerce conversion, with both managed and self-service options available.