Display Technology

Accenture announces Looking Glass investment

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February 7, 2023

Accenture, a global professional services company, has announced its investment in Brooklyn-based Looking Glass Factory, a 3D anamorphic holographic display firm, according to a press release. Terms of the investment were not disclosed.

Citing the growing interest in metaverse and hologram display/communication technologies, Accenture predicts a $1 trillion revenue opportunity in the area by 2025. Looking Glass Factory has joined Accenture Ventures' Project Spotlight, an engagement and investment program with a focus on disruptive technology and companies.

"As more companies establish and expand their metaverse presence, they're looking for ways to bring immersive metaverse experiences to their customers in the physical world, and we believe Looking Glass' holographic platform can enable them do that," Tom Lounibos, managing director at Accenture Ventures, said in the release. "We look forward to introducing our clients and ecosystem partners to the Looking Glass holographic software and hardware platform and working together to create new content, along with dynamic, customized 3D user experiences and interactions."

Accenture also uses the largest-available Looking Glass display, the Looking Glass 65-inch, in its San Francisco-based Accenture Labs.

"Looking Glass' 3D technology can be deployed in physical environments along with paired metaverse experiences to create deeper, more immersive interactions between brands and their customers," David Treat, senior managing director and global lead of Accenture's Metaverse Continuum business group, said in the release. "We believe this technology has the potential to play a valuable role in metaverse content creation and across enterprise applications that bridge the physical and digital worlds, including retail marketing and holographic communications."

"With our patented software and hardware platform that includes our Looking Glass Portrait display and the larger format Looking Glass 32-inch and 65-inch, Looking Glass holograms are poised to drive the seismic shift from 2D to 3D," Shawn Frayne, co-founder and CEO of Looking Glass, said in the release. "We believe this shift will be bigger than that from radio to TV, or the shift from black and white to color. The hologram era has truly begun and joining Accenture Ventures' Project Spotlight initiative will help us drive increased enterprise adoption of the powerful brand experiences and connections that Looking Glass will deliver."