A case for interactive digital signage

iMedia Connection: Sean D. Brown, chief executive officer of GO!Network, makes the case for digital signage, particularly with an interactive component.

Consumers, he notes, "don't spend their entire lives online or in front of a television. Consumers go to a host of events and venues outside the home. For example, over 200 million consumers visit shopping malls in the United States each month. Taken together, marketers need to be concerned with how to gain the attention of consumers away from home."

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